Page type
Long-form pillar guide
MarketInvoice has the richest visual vocabulary (four hand-drawn infographic components plus a table of contents), though it duplicates a hand-written jump-nav alongside the auto-TOC. FundBiz's flat-file guides have the deepest reading structure in the fleet: definition, mechanism, eligibility, a real cost table, a step-by-step, a worked example, then FAQ. PeptideClear is the most prose-first of the three, content-collection driven rather than hand-built per page.
Flagship pillar page. Auto-generated TOC plus a hand-written jump-nav on the same page (redundant), four distinct infographic components not reused on any other page type.
Deepest reading structure in the fleet. Real worked-pricing table with UK-specific figures, a numbered step-by-step, a named worked example, then a FAQ layer with extra depth beyond the accordion.
Prose-first. No data tables, no infographics, closest to a traditional editorial guide. The only long-form type with zero schema emission of any kind.